A simple stable kitchen built on love for horses

The foundation stone for Regulator Complete was laid in 2000. When we talk about Regulator Complete, Ingeborg Rahbek Pedersen is the focal point. In 2012, Ingeborg became part of the ownership group and in 2014 she bought and took over the company.

The starting point for the company today is love and passion for and to horses. Ingeborg has her horses at home and her day both starts and ends in the stable.

The simple stable kitchen that makes feeding your horse easy

In the fall of 2020, the journey that has created the Regulator Complete we know today began. It began with a series of meetings between Ingeborg and nutrition expert Eva Lydeking and business and brand developer Kasper Falke Jensen. Over the winter and into the first months of the Covid pandemic, they created a clear picture of the future vision for Regulator Complete.

The company has evolved from being one product with the same name as the company, to a stable kitchen consisting of vitamin, mineral and herbal supplements, fiber mash, salt and electrolytes that can feed the vast majority of horses optimally.

The inspiration came from Ingeborg's own everyday life, as well as feedback from Regulator Complete's customers. The goal was to develop a smaller range, meaning a few products that together could easily meet the needs of most horses.

The requirements were to develop products with ingredients that all make a difference to the horse's health. There was of course a focus on the quality of the ingredients, as well as their quantities, so that they all make a real difference to the horse's health.

20 years of experience in feeding

Ingeborg has 20 years of experience in feeding horses and has been exclusively involved in feeding advice since 2014. Ingeborg has ensured that many horse owners have the opportunity to feed with groundbreaking products every day.

Feed and horse supplies

Ingeborg is a sought-after mediator and sparring partner when it comes to feeding horses and with her indescribable dedicated commitment, she is always happy to help solve welfare problems in horses.

Ingeborg has held countless feed clinics and stable meetings across the country, and the participants range from brand new to experienced horse owners.

A lifelong interest in horses

Ingeborg was born in 1966 and has spent a large part of her life dealing with horses. First as a flirt in her teenage years, after which time and space had to be made for education, children and career, and at the age of 30 she took up her interest in horses again. She bought a horse, started riding on forest trips and later became interested in riding competitions. She began to patiently educate herself and the horse through courses, teaching modules and practical work.

Ingeborg says, "I spend time educating myself and the horses and I love it. It is important to me that the horse is healthy, happy and well-functioning, because then it is easy to demand that it perform when necessary both in everyday life and in competitions."

It was a jungle.

In the past, Ingeborg spent a lot of time figuring out how to best feed her horses. It was a confusing jungle, with so many options, but what was good and what was not so good?

It was crucial for Ingeborg to be sure that the horse was optimally covered in terms of feed, so that she could concentrate on riding and not constantly have to deal with various feed trends.

In this connection, she discovered Regulator Complete and with the knowledge Ingeborg had gathered, it was clear that it was the product that came closest to meeting the horse's needs.

A business driven by passion

In 2021, Regulator Complete strengthened its financial foundation with an investor. Ingeborg was very keen to find a partner who could share and appreciate both the passion and interest in the whole idea behind Regulator Complete. Ingeborg is still the driving force in the company and over the next few years new faces will be added. This is necessary for the business to grow and new products to be developed. The common denominator for all employees will always be that they have a love for horses, as well as a passionate approach to work.

"The heart must be involved when we are with our horses"

That quote is the headline of the portrait article about Ingeborg, written by Bettina Stecher, in the September issue of the online magazine Malgré Tout.

Ingeborg has been the director of Regulator Complete for 10 years and took over the company in 2014. In this article you will get a nuanced insight into her values ​​and passion, which, among other things, has led to this continued development of Regulator Complete.

If you have any questions for Ingeborg about her horses and how she feeds them, please use the comments box below so that others can also benefit from the answer.

Read Bettina's portrait of Ingeborg here.